Amazon's value proposition for businesses

Amazon's value proposition for businesses is just as diverse as that for consumers. Here is an impression.

We spell this out using the TVE value proposition template as follows.

Amazon Marketplace proposition to sellers
  • Core: Marketplace platform, including platform for selling digital content (e-books, video, music, games)
  • Complements: Payment handling, fulfilment by Amazon
Customer segments
  • Customers: Sellers
  • Goals: Sale of products
  • Functionality: Publishing an inventory, sale, payment, delivery
  • Quality: Low barrier to entry, easy to use
  • Differentiators: 1 Bn unique visitors per month