A consumer need is a state of felt deprivation of some basic satisfaction. As such, a need captures what a consumer wants to have. Understanding a consumer need is a prerequisite for designing a value web; it shows why a consumer is interested in potentially obtaining products or services from the value web.
|Name||A short description of the need|
‘Transportation from Amsterdam to Paris’ is an example of a consumer need. Other examples are: ‘to have Internet access’, or ‘to have dinner’