Brief description

A consumer need is a state of felt deprivation of some basic satisfaction. As such, a need captures what a consumer wants to have. Understanding a consumer need is a prerequisite for designing a value web; it shows why a consumer is interested in potentially obtaining products or services from the value web.

Default properties.

Property Description
Name A short description of the need


A bulls-eye.



‘Transportation from Amsterdam to Paris’ is an example of a consumer need. Other examples are: ‘to have Internet access’, or ‘to have dinner’

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