Value webs consist of enterprises, who jointly offer a complex product (e.g. a service) to the market. Consider for instance Internet radio. Apart from the Internet radio station itself, Internet radio requires Intellectual Property Right (IPR) societies. The latter collect money from the radio stations and pay IPR owners, such as artists, producers, and song & text writers, a fee if their track is played on the radio. Together, these actors form a value web.
Enterprises in a value web share an e-business idea, which explains the offering of the value web to the market. In many cases, the business idea is a new, yet to be developed, service, which utilizes relatively new, innovative, technology. For instance, consider the combination of the Global Positioning System (GPS) and mobile phones. By using these technologies, all kinds of location-based mobile services can be thought of. For example, a message can be displayed on the mobile phone if a friend is in the neighborhood of the phone owner.
Value webs consist of all the elements of a value hierarchy: consumer need, value object, and dependency paths. In addition, they include the following additional concepts: actor, value object, value port, value offering, value interface, value transfer, and value transaction.
In short, an actor requests or offers value objects and does so via its value ports. These
ports abstract away from how the objects are produced or consumed; the important statement in e3value models is that these objects are requested or offered. Value ports are grouped into value offerings and thereafter into value interfaces, to represent commercial bundling and economic reciprocity respectively. A value object can be transferred from an actor to another actor. Usually, more than one transfer is needed; a good or service is transferred, and in return for that, money is transferred in the opposite direction. A value transaction bundles such related transfers.