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Business Modeling for Techies


Spotify, Facebook, and Netflix would not have been possible without the use of information technology. Techies have been in the driving seat of these business developments. But how can techies play the role of business developer? How can they identify new business opportunities of information technology? How can they explain new business opportunities to marketing and strategy?

In this training course, we give you the language to talk with marketing and strategy, using terminology they understand, but using the model-based way of thinking that you understand. A short preview is here.

The training is hands-on using our tools and real-world cases. It is given online in two half days. If you prefer to follow the Workshop at adapted times or in-house, please contact us.

12:00-15:00 UTC = 14:00-17:00 Berlin time (summertime)

13:00-16:00 UTC = 14:00-17:00 Berlin time (wintertime)

17:00-20:00 UTC = 1 pm – 4 pm Boston time  = 10 am – 1 pm Vancouver time


Product description

Business modeling for techies introduces you to the topic of business models in clear language.  The three core components of a business model are a value proposition, a stakeholder model, and a profit-and-risk model.

The value proposition describes the products, services or experiences that you offer to customers. The stakeholder model describes the network of suppliers, partners, and other stakeholders involved in producing this offering. The profit-and-risk model quantifies the revenue streams and risks that stakeholders experience when participating in this network.

We use e3value and its tools to explore business models. E3value models can be mapped onto the enterprise architecture and IT network needed to implement the business model in the real world.

Duration: 6 hours in two half days


Part 1 (3 hours)

  1. The structure of business models
  2. Value proposition design
  3. Value network design
  4. Elementary e3value networks

Part 2 (3 hours)

  1. More complex e3value networks
  2. Cash flow analysis
  3. Sensitivity analysis
  4. From business models to enterprise architecture

Location: Online

Prerequisites: Experience in software engineering

Price: € 1000 ex. VAT

Material: A hardcopy of the slides and a hardcopy of the e3value book

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