They work hard to avoid one model: pay per use.
WeChat is the operating system of daily life in China. It offers instant messaging, social networking, gaming, payment services, shopping, third-party services, government service and smart home services. This White Paper gives an overview of the value networks of these value propositions and some highlights of the governance structure of the WeChat ecosystem.
We exhibit Facebook’s ecosystem and present the value networks of users, advertisers, publishers and game developers using e3value and the TVE business model template.