WeChat is the operating system of daily life in China. It offers instant messaging, social networking, gaming, payment services, shopping, third-party services, government service and smart home services. This White Paper gives an overview of the value networks of these value propositions and some highlights of the governance structure of the WeChat ecosystem.

We analyze the value propositions of credit card transactions for stakeholders in the credit card ecosystem, present the value network of credit card transactions and summarize the profit model for card associations.