Every business wants to be a platform, because that is where the big money is to be made. But what are platforms? Social networks, operating systems, shopping malls, and even auto body frames have all been called platforms.

In this short webinar we explain what the core of the platform concept is. We will see that platforms are enablers of business ecosystems and that they have two roles: to enable the creation of value-adding services and to facilitate interactions among ecosystem members. We translate these insights into questions that you need to answer in your platform strategy.